• Founded: 2013
    • Ceased Operations: 2015

What did Appiterate do?

Appiterate was a mobile marketing automation platform for native mobile applications. It allowed app publishers to carry out targeted in-app messaging and push campaigns, segment their users behaviorally, A/B test and iteratively optimize their designs/UX and see real time conversion metrics with its insightful analytics. This helped our customers improve their in app purchases, mobile engagement and conversion metrics. Appiterate’s acquisition by Flipkart was a major validation of the company’s technology and its team. The acquisition gave Appiterate access to Flipkart’s resources and its large customer base. It also gave Appiterate the opportunity to work on some of the most challenging problems in mobile marketing.
Appiterate raised $500,000 in seed funding from SAIF Partners and angel investors, including former Facebook VP — Engineering & Products, Greg Badros and LimeRoad CTO Prashant Malik.

Who started Appiterate?

Founder & CEO Tanuj Mendiratta, Founder & CPO Anuj Bhargava, Founder & COO

Why did Appiterate go out of business?

Appiterate faced an increasing competition from other mobile marketing firms, such as Apptentive and Localytics. These companies had more resources and were able to offer a wider range of features. Appiterate was never able to raise enough capital to sustain its operations.Appiterate laid off 25% of its staff in an attempt to save money. However, this was not enough to prevent the company from going out of business.
Flipkart announced that it would be shutting down Appiterate’s platform. The company said that it would be integrating Appiterate’s features into its own platform. However, the company never did this, and Appiterate’s platform was eventually shut down.

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