Category: Mobile App
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Vine
What did Vine do? Vine was a social media platform that allowed users to create, upload, and consume short-form video content. The videos on Vine were six seconds long and played in a loop format. Vine was initially envisioned as a microvlogging social media platform, but it became an entertainment media platform after launch. Vine […]
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Buzzer
What did Buzzer do? Buzzer was a mobile sports streaming app that aimed to provide a personalized sports experience for Gen Z users. Users could download the app and enter their favorite teams or players, then receive notifications when games were close late, when a star player was having a big night, or even when […]
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Yik Yak
What did Yik Yak do? Yik Yak was a location-based social media app that allowed users to post anonymous messages, or “yaks,” within a 5-mile radius. Yik Yak quickly became popular among college students, who used it to share news, gossip, and jokes. However, Yik Yak was also criticized for its role in cyberbullying, harassment, […]
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Buzzer
What did Buzzer do? Buzzer was a mobile sports streaming app that aimed to provide a personalized sports experience for Gen Z users. Users could download the app and input their favorite teams or players, then get notifications when games were close late, when a star player was going off for a big night, or […]
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ChaCha
ChaCha was a company providing real-time answers to questions, founded by Scott A. Jones and Brad Bostic in 2006. It ceased operations in 2016 due to competition and lack of profitability.
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Benja
What did Benja do? Benja Commerce Network launched as a Tinder-meets-shopping mobile app in 2014 and evolved into the first shoppable media advertising network. Benja enabled in-advertisement shopping with its interactive online display ad format. Benja also owned and operated several direct-to-consumer businesses and media publishers. The company raised between $2 and $3 million from […]
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Color Labs
What did Color Labs do? Color Labs was a technology start-up that focused on developing a mobile app for capturing and sharing photos and videos which allowed users to take photos and share them with nearby users in real-time. Color Labs received significant investment from high-profile investors such as Sequoia Capital, Bain Capital, and Silicon […]