Category: Social Media

  • Vine


    What did Vine do? Vine was a social media platform that allowed users to create, upload, and consume short-form video content. The videos on Vine were six seconds long and played in a loop format. Vine was initially envisioned as a microvlogging social media platform, but it became an entertainment media platform after launch. Vine […]

  • HQ Trivia

    HQ Trivia

    What did HQ Trivia do? HQ Trivia was a mobile trivia game developed by Intermedia Labs for iOS, Android, iPadOS, and tvOS. First released in 2017, the HQ app allowed users to participate in daily, live, trivia games in which they could win or split prize money. The game was hosted by Scott Rogowsky, who […]

  • Yik Yak

    Yik Yak

    What did Yik Yak do? Yik Yak was a location-based social media app that allowed users to post anonymous messages, or “yaks,” within a 5-mile radius. Yik Yak quickly became popular among college students, who used it to share news, gossip, and jokes. However, Yik Yak was also criticized for its role in cyberbullying, harassment, […]

  • Buzzer


    What did Buzzer do? Buzzer was a mobile sports streaming app that aimed to provide a personalized sports experience for Gen Z users. Users could download the app and input their favorite teams or players, then get notifications when games were close late, when a star player was going off for a big night, or […]

  • Argyle Social

    Argyle Social

    Argyle Social was a social media marketing tool founded in 2009 by Adam Covati and Matt Weppler. It was acquired by Gravity4 in 2014 and ceased operations due to competition and lack of funding.

  • IRL Social

    IRL Social

    WHAT DID IRL DO? IRL Social App was a popular social messaging platform that aimed to enhance users’ social lives. Founded in 2019 and headquartered in San Francisco, California, IRL provided a comprehensive suite of features accessible across all devices. Users could connect with their friends, join interest-based groups, and engage in chats and events. […]

  • ChaCha


    ChaCha was a company providing real-time answers to questions, founded by Scott A. Jones and Brad Bostic in 2006. It ceased operations in 2016 due to competition and lack of profitability.

  • Munchee


    What did Munchee do? Munchee promised to be a trusted review app and website for restaurants and bars. By requiring reviewers to include a geo-tagged photo with reviews, Munchee would offer a high degree of confidence its reviews are legitimate. As one blogpost detailing Munchee’s downfall wrote, “The experience emphasized what Munchee claimed was truly […]

  • Gowalla


    What did Gowalla do? Gowalla was a location-based social networking platform that gained popularity during the early days of mobile app stores. Gowalla allowed users to share their locations and activities with their friends by checking in at various venues, similar to other platforms like Foursquare. Gowalla also served as a promotional tool, sometimes incentivizing […]

  • Quirky


    What did Quirky do? Quirky was a unique company that captured the attention of many with its innovative approach to product development. Quirky’s platform allowed users to submit their product ideas, which were then evaluated by a community of experts and voted on by the public. The winning ideas were then developed and manufactured by […]

  • Color Labs

    Color Labs

    What did Color Labs do? Color Labs was a technology start-up that focused on developing a mobile app for capturing and sharing photos and videos which allowed users to take photos and share them with nearby users in real-time. Color Labs received significant investment from high-profile investors such as Sequoia Capital, Bain Capital, and Silicon […]