Category: Mobile Apps
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Gowalla
What did Gowalla do? Gowalla was a location-based social networking platform that gained popularity during the early days of mobile app stores. Gowalla allowed users to share their locations and activities with their friends by checking in at various venues, similar to other platforms like Foursquare. Gowalla also served as a promotional tool, sometimes incentivizing […]
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Benja
What did Benja do? Benja Commerce Network launched as a Tinder-meets-shopping mobile app in 2014 and evolved into the first shoppable media advertising network. Benja enabled in-advertisement shopping with its interactive online display ad format. Benja also owned and operated several direct-to-consumer businesses and media publishers. The company raised between $2 and $3 million from […]
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Color Labs
What did Color Labs do? Color Labs was a technology start-up that focused on developing a mobile app for capturing and sharing photos and videos which allowed users to take photos and share them with nearby users in real-time. Color Labs received significant investment from high-profile investors such as Sequoia Capital, Bain Capital, and Silicon […]