- Founded: 2010
- Ceased Operations: 2012
What did Color Labs do?
Color Labs was a technology start-up that focused on developing a mobile app for capturing and sharing photos and videos which allowed users to take photos and share them with nearby users in real-time.
Color Labs received significant investment from high-profile investors such as Sequoia Capital, Bain Capital, and Silicon Valley Bank, raising $41 million in funding prior to its launch and generated a great amount of media hype. The hype lead to a $200 million takeover offer by Google which Color rejected. The company launched its mobile app on March 24, 2011 to great fanfare, generating more than 1 million downloads.
After its initial product failed to sustain that momentum, Color pivoted to a live-stream video application similar to what Periscope released several years later.
Who started Color Labs?
Why did Color Labs go out of business?
By September 1, the service had under 100,000 monthly active users and decided to pivot. The post-pivot product, a live-stream video application similar to Periscope or the features now found in major social media apps like Facebook, was well-received but struggled to gain traction due to a confusing user-experience and a lack of focus by the management team.
Color Labs was acquired by Apple in 2012 and its technology platform was rolled into FaceTime. The Color video-compression technology is what enabled Apple to begin offering FaceTime over cellular networks in 2013.
- Even Color’s Patent Portfolio is a Lousy Bet, VentureBeat, November 5, 2012
- The End of an Error: Color Will Officially Shut Down December 31st, VentureBeat, November 20, 2012
- Color Labs Inc., Crunchbase