• Founded: 2019
  • Ceased Operations: 2023

What did Fronted do?

Fronted was a UK fintech startup that helped renters afford rental deposits with monthly repayment options. The company offered a loan that could be used to cover the cost of a rental deposit. The loan was repaid over a period of 12 months, with interest rates starting at 9.9% APR. Fronted also offered a guarantor service, which meant that a friend or family member could agree to repay the loan if the borrower defaulted.

Fronted raised over £20 million in debt and equity funding from investors including Fasanara Capital, Passion Capital, TrueSight Ventures and The Future Fund. Fronted went live on Yobota’s core banking platform in February 2021.

Who started Fronted?

Founders Jamie Campbell, Simon Vans-Colina and Anthony Mann

Why did they go out of business?

Fronted cited increased capital costs as the reason for its closure. Rising interest rates made it more expensive for Fronted to borrow money, which made its lending products less affordable for renters.

Fronted was one of a number of startups that were developing innovative ways to help renters afford their homes. However, the rising cost of living and the economic uncertainty caused by the COVID-19 pandemic have made it more difficult for these companies to succeed.

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