Petscom Logo a Failed Pets Supply Company from the Late 1990s

  • Founded: 1998
  • Ceased Operations: 2000
  • Fate: Liquidated

What did do? was an online retailer that sold pet supplies and accessories through its website during the late 1990s and early 2000s. It was among the first to sell pet supplies on the internet, featuring the slogan “Because Pets Can’t Drive.” was founded in 1998 and became well known for its sock puppet mascot, which appeared in television commercials and other advertising campaigns. At its peak, employed 320 people.

Who ran was founded by a group of entrepreneurs that included Greg McLemore, Tom Herman, and Julie Wainwright.

Wainwright, in particular, played a key role in the early success of Prior to founding the company, she had worked as a marketing executive at companies such as and Berkeley Systems. Her experience in online marketing helped to build’s brand and create a strong online presence.

What went wrong at

Despite a successful IPO in 2000, struggled to turn a profit due to high overhead costs and fierce competition from other online retailers such as The company spent heavily on marketing and advertising, but failed to generate sufficient revenue to cover its expenses.

In November 2000, less than a year after going public, announced that it was shutting down its operations and liquidating its assets. The company had reportedly lost over $147 million in just nine months of operation. The failure of has since become a cautionary tale in the business world about the dangers of over-expansion and excessive spending without a clear path to profitability.

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